Description

As time passes and seasons change, luck also comes quietly. This Chinese New Year, Citygate Outlets and the famous chocolate brand Nestlé® KITKAT® have joined hands for the first time to create the Citygate Outlets x KITKAT® "Lucky Catcher" Chinese New Year theme event from January 10 to February 16, 2025. , the most representative Japanese auspicious "origin objects" - the lucky cat that symbolizes good fortune and the Daruma that brings good luck and fortune, will capture your luck for the coming year and sweetly start a good fortune for the new year!

KITKAT® chocolate originated from the UK. The brand has always been known for its classic concept of "Have a Break, Have a KitKat®", which aims to encourage busy urbanites to take a break from the fast pace of life. To date, more than 300 unique flavors have been launched, and limited flavors are available around the world, including Japan, Taiwan, Italy, and even European and American countries. This New Year, Nestlé Hong Kong will also launch KITKAT® Japanese New Year gift box and the new KITKAT® Milo® chocolate!

Citygate Outlets collaborates with Nestlé® KITKAT® for the first time to create 8 large-scale Chinese New Year prayer installations. Take the opportunity to visit various unique prayer check-in hotspots and see the "Lucky Cat" and "Blessing Daruma" "Take photos and interact with each other, hoping that your wishes will come true and you will be filled with luck in the coming year! During the Chinese New Year, Citygate Outlets is offering the "New Year's Wealth Rewards". CLUB CG members who spend a designated amount in the mall can redeem a Citygate Outlets x Nestlé® KITKAT® New Year Limited Edition Red Packet and up to HK$850 Use designated Standard Chartered credit cards to pay and receive an extra HKD600 shopping mall e-cash voucher with no spending threshold. Remember to participate in the "Meow Fortune" AI interactive fortune-telling game to predict your fortune in 2025, and create personalized WhatsApp New Year stickers to redeem limited edition lucky charms and new KITKAT® Milo® chocolate, so that good luck will never stop!

There will also be a series of New Year celebrations at the same venue, including traditional Japanese group dance performances, the lion eye-dotting ceremony to open the New Year, and the lion dance New Year parade, which will push the New Year atmosphere to its highest point. I wish everyone happiness in the new year!

"Catch The Luck" is here to help you find 8 Japanese-style prayer devices to maximize your luck in the new year

The lucky cat has always been regarded as a symbol of wealth and fortune, and in addition to bringing good luck, the Daruma also carries people's expectations and blessings for a better future. As we enter the Lunar New Year, these two auspicious Japanese “origin objects” will travel across the ocean to Citygate Outlets, and serve as the bearers of everyone’s happiness in the new year, capturing fortunes in wealth, health, and love! Come to Citygate Outlets to enjoy some good luck and celebrate a sweet and festive New Year!

To promote community building, one of the core elements of Swire Properties’ 2030 Sustainable Development Strategy, Citygate Outlets invited local lantern maker Mo Cheng, who was born in the 1980s, to create a 2-meter-high giant Japanese lantern. The work will be hung high above the "Sweet Silk Torii" in the atrium square on the second floor, adding a stronger Japanese atmosphere to the shrine. In early November this year, Mo went to Tung Chung Sik Sik Yuen Ho Yu Secondary School and Ho Yu Primary School to lead a team to teach over a hundred secondary school students how to make 128 colorful lanterns, which will eventually form a lantern screen to be displayed on the ground floor of the shopping mall. The "Lucky Cat" installation is also on display. Mo is good at adding novel elements to traditional paper-cutting. As early as 2009, he created his own paper-cutting technique. He has also cooperated with different brands, community organizations and schools. Mo has been committed to promoting and teaching this traditional folk craft. This collaboration also fully demonstrates that Citygate Outlets, as a community stakeholder in Lantau Island, is committed to promoting and adhering to community building and local art.

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Participate in the Ema stamping task and hope that your wishes will be fulfilled in the coming year

In addition to feeling the strong New Year atmosphere, everyone can also challenge the "Wish Fulfillment" Ema stamping task and let the "Lucky Daruma" bring you good luck and fortune, so that your wishes can come true in the coming year! Download the TAIKOO+ mobile app to register as a CLUB CG associate member or show your electronic membership card and follow the designated social media platform of Citygate Outlets to redeem the limited edition "Citygate Sweet Marriage Shrine" at the Atrium Plaza on the second floor. One "Mingdian Warehouse x Nestle® KITKAT® Ema". During the event, you can visit three designated locations in the venue to collect stamps and stamp a complete Daruma pattern on the ema.

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Meow good luck! Make your own Lunar New Year limited edition stickers to redeem lucky charms and get 100% luck

Go to the "Meow Fortune" interactive fortune-telling wall to create your own personalized "Citygate Outlets x Nestlé® KITKAT®" Chinese New Year limited edition stickers through AI technology, share sweet wishes to your loved ones and participate in the interactive fortune-telling game! After completing the game, you can redeem a limited edition amulet and the new KITKAT® Milo® chocolate with 100 points for designated same-day single consumption or through the TAIKOO+ mobile app. For every amulet redeemed, Citygate Outlets will donate HK$10 to Tai O Cat Sanctuary to provide assistance and promote adoption for abandoned stray cats in Tai O.

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"Rolling in the Wealth" New Year Rewards - Redeem New Year gifts at shopping malls

From January 13 to February 2, 2025, CLUB CG members can redeem the following shopping gifts by spending a designated amount of money with electronic payment at designated merchants in Citygate Outlets on the same day; and can also redeem the following shopping gifts by paying with designated Standard Chartered credit cards. Get an extra reward of up to HK$600 in shopping mall e-cash coupons with no spending threshold, and up to 8% rebate!

If you wish for a prosperous new year, you can’t miss the Citygate Outlets x Nestlé® KITKAT® New Year Limited Edition Red Packet Set! There are ten red envelope sets in a set, and each set comes with a Japanese-style cotton travel document holder inspired by the Nestlé® KITKAT® Japanese New Year gift box, to accompany everyone on a beautiful trip. You can use the 8 included Chinese New Year embroidered stamps to design your own travel document holder according to your personal preferences, and finally use the heat of an iron to fix the embroidered stamps. The five red packets of different sizes and designs are all made of environmentally friendly paper, and all feature the lucky cat and round Daruma as the themes that bring good luck and fortune. Traditionally, when people make a wish, they will first paint a black pupil on the left eye of the Daruma, and then fill in the right eye after the wish is fulfilled. The Daruma in the red envelope has both eyes painted, which means that the wish will come true! How can we celebrate the Lunar New Year without playing games? All you have to do is tear off the Daruma and Maneki Neko sumo wrestlers from the red envelopes and place them on the assembled sumo ring to experience this traditional and interesting Japanese paper sumo game. May you have a successful new year!

Non-CLUB CG members can also register on-site to become CLUB CG members and participate in the reward benefits by making eligible single electronic spending of HK$2,000 or above on the same day. Shop at Citygate Outlets this Chinese New Year to redeem exciting rewards and seize the endless good luck in the coming year!

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